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  Environmental marketing, ecomarketing or green marketing: a new strategic option?
11/04/2012

DEBORA ANDREIA NEVES
MG - BARAO DE COCAIS
Marketing Ambiental - Débora A. N. Lemos, André M. X. Lima, Rômulo S. Lisboa e Joésio D. P. Siqueira. Informativo STCP 2009.

Área(s) de Atuação que o Presente Artigo trata
Biologia
Meio Ambiente e Biodiversidade
Gestão Ambiental


Environmental marketing comprises of a wide range of activities that are related with management, development of the company’s environmental responsibility and growth opportunities. Through the environmental marketing, a company is able to sustain an ecological image, compatible with the market expectations and new responsibilities. For many companies the main factor that contributes to the incorporation of this strategy is the environmental principles development into the corporate culture. Thus, the business communication strategy must be necessarily aligned with the current profile and life style of consumers. Companies that adopt a proactive approach towards its environmental risks may obtain substantial gains in terms of trademark strenghtening, market share and economic results. Brazil is not an exception to these trends, and is one of the most demanding countries in terms of sustainable practices. STCP, a leading company on the development of environmental projects in Brazil, has been prioritizing this market,  upporting its clients to achieve environmental goals through well structured projects, with a highly qualified and versatile team.


DEBORA ANDREIA NEVES
MG - BARAO DE COCAIS

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